Branding Goal/Design value
The project's goal was to develop a vibrant and fun brand that would still inspire trust and security. That refers to creativity and is not boring like a financial firm. In the perspective of this and the brand's personality (Mature/Modern/Techy), I produced an identity that's bold, fun, and modern. Additionally, I developed patterns and shapes that give the brand additional individuality and a graphic system that visually combines fun and seriousness.
Client: Sprillo
Strategy: Shah Paran
Brand Visual Identity Design System: Shah Paran
Shah Paran © 2024
Website UI and Brand Manual
To be added soon.